All-Natural POMx Iced Coffee Provides Consumers with a “Healthy Buzz” –
A Stimulating Combination of Antioxidants and Caffeine
LOS ANGELES (August 2008) – POM Wonderful announces the launch of POMx Iced Coffee, available exclusively in New York City and Whole Foods Markets in the Northeast and Atlantic States. With a potent dose of caffeine and healthy antioxidants, POMx Iced Coffee is a sophisticated energy drink for consumers who seek an energy boost but who typically avoid the excess sugar and artificial ingredients associated with carbonated sodas, coffee beverages and energy drinks.
POMx Iced Coffee does not include or taste like pomegranate juice, but comes in two creamy and delicious flavors: Café au Lait and Chocolate.
POMx Iced Coffee is made with all-natural ingredients including Italian-roasted Arabica coffee beans from Rainforest Alliance Certified™ farms, which meet strict environmental, ethical and economic standards, milk from cows not treated with synthetic Bovine Growth Hormone (rBGH), organic cane sugar and POMx.
Each bottle of POMx Iced Coffee contains a Healthy Buzz - a stimulating 175mg dose of caffeine and enough POMx to equal the antioxidant power of an 8 oz. daily dose of POM Wonderful 100% Pomegranate Juice. POMx is made exclusively by POM Wonderful through a patent-pending process from pomegranates grown in their central California orchards. Because of the high level of naturally-occurring polyphenol antioxidants found in Wonderful variety pomegranates, POM Wonderful Pomegranate Juice and POMx have been shown through clinical studies to be beneficial for optimum health, particularly in regards to heart and prostate health.
Sold in a 10.5 oz. single-serving bottle, POMx Iced Coffee has a suggested retail price of $2.99. To find out more about POMx Iced Coffee, visit www.healthybuzz.com.
# # #
About POM Wonderful
POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. POM Wonderful’s pomegranates grow in central California, in the sunny San Joaquin Valley. Fresh pomegranates are in season from October through January and November is National Pomegranate Month.
POM Wonderful also juices its fresh pomegranates to make its delicious, all-natural, POM Wonderful Pomegranate Juice and POMx, the most potent, antioxidant-rich pomegranate extract available. POMx is available exclusively in POMx Iced Coffee, POM Tea, POMx Pills and POMx Liquid. POM Wonderful Pomegranate Juice and POM Tea are available year-round in the refrigerated section of produce departments in supermarkets and grocery stores nationwide. POMx Pills and POMx Liquid are available at http://www.pompills.com. To learn more, visit http://www.pomwonderful.com.
About Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. The Rainforest Alliance CertifiedTM seal appears on products, like coffee, that come from farms in compliance with the standards of the Sustainable Agriculture Network, a coalition of NGOs for which the Rainforest Alliance serves as the secretariat. Certification promotes sustainable farm management and incorporates a range of environmental, social and economic standards, including water and soil conservation, wildlife protection, housing and healthcare for farm workers. Children of farm workers are given access to education and workers benefit from a cleaner, safer, more dignified workplace where their rights are respected.
grown in california but only available in the east coast. what gives?
Posted by: blackfeathers | 12/26/2008 at 02:38 PM