All-Natural POMx Iced Coffee Provides Consumers with a “Healthy Buzz” –
A Stimulating Combination of Antioxidants and Caffeine
LOS ANGELES (August 2008) – POM Wonderful announces the launch of POMx Iced Coffee, available exclusively in New York City and Whole Foods Markets in the Northeast and Atlantic States. With a potent dose of caffeine and healthy antioxidants, POMx Iced Coffee is a sophisticated energy drink for consumers who seek an energy boost but who typically avoid the excess sugar and artificial ingredients associated with carbonated sodas, coffee beverages and energy drinks.
POMx Iced Coffee does not include or taste like pomegranate juice, but comes in two creamy and delicious flavors: Café au Lait and Chocolate.
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A recent article by Elizabeth Fuhrman
Distinctly packaged in a bottle emulating two pomegranates sitting on top of each other, Pom Wonderful Pomegranate Juice takes its name from what’s inside the bottle — the “Wonderful” variety of pomegranates from which it is made. Pom Wonderful, a wholly owned subsidiary of privately held Roll International Corp., Los Angeles, typically uses juice from four and a half pomegranates to fill a 16-ounce bottle of Pom Wonderful 100 percent Pomegranate Juice.
Already legendary in Greek, Roman, Spanish and religious cultures around the world, pomegranates began a new era of cultural influence with the introduction of Pom Wonderful Pomegranate Juice at the end of 2002. Feeding pomegranate’s popularity is its high level of antioxidants, which are thought to neutralize free radicals and prevent cell and tissue damage that lead to disease.
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